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 Customer
Acquisition and Retention
Customer acquisition and retention is a business discipline that demands expert insights and accurate solutions. Successful operators use customer information in conjunction with
campaign management and tariff analysis based on analytical products, to fit up competitive personal offerings and improve cost effectiveness of
acquisition and customer retention.
Churn
and Campaign Management
Our Closed-Loop Marketing Solution for Churn
Management:
- calculates the individual value of each customer (ensuring your
investment is commensurate with their potential)
- analyses existing product combinations and customer responses
- triggers multi-channel, event-based campaigns offering real-time churn
management opportunities, dependent on the customer's individual needs,
value and preferences
Cross-sell and
Up-sell
Our Closed-Loop Marketing Solution
for cross-sell and up-sell:
- calculates the individual value of each customer
- analyses existing product combinations and customer responses
- determines the "next best offer" for each customer
- triggering multi-channel, event-based campaigns offering real-time
up-sell and cross-sell opportunities for your customers
Customer Loyalty
Our Customer Loyalty is a highly flexible and configurable customer loyalty
system, enabling our clients to cost effectively launch and manage a
points-based loyalty program as a key part of their customer marketing mix.
It enables operators to: award points or loyalty credits to customers based on
use of services, transactions, payment and any other desirable behaviour loyalty
points can be used to redeem rewards from a configurable list of rewards and
partners Innovative features are used to differentiate the customer experience
of loyalty programs, such as members' online auctions, and transfer of points as
gifts to other account holders.
Our Customer Loyalty Program is:
- rapidly launched
- easily integrated with existing IT solutions
- tailored to focus on online and mobile customer interaction (Web, WAP,
IVRS, email, SMS) reducing costs for your business
Data-Mining and Analytics
Our Data-Mining and Analytics capability also enables companies to build models to
predict the propensity of a customer to exhibit a certain behaviour.
These models may be used to predict:
- the propensity of a customer to churn
- the propensity for a customer to take up a certain product or service
Customer Retention
Our Customer Retention is an intelligent call centre and telemarketing tool, giving your
company the ability to proactively and reactively manage and execute
telemarketing campaigns - easily integrating with your existing software.
Our Customer Retention Software:
- calculates the individual value of each customer
- and learns which offers are the most effective for which customers
- enabling your front-line representatives to recommend the best offers
and products
- using web-enabled, easy-to-use, integrated software
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