With the massive growth in the number of mobile phone subscribers, SMS has gone far beyond
simply being a tool for personal communication. Here are some of the
reasons why
businesses are seriously considering SMS as a preferred communication option:
Instant delivery of messages
Any time, Any where access
Reliable two way communication
Low cost of operation (Receiving SMS is FREE)
One does not need to have a special handset to send or receive SMS
messages
Furthermore ...
It is private and secure, as it is ideal for those times when it is not
possible to talk for e.g. in business meetings, when it is very simply
preferred by the mobile user not to talk
SMS is unobtrusive in nature. An active mobile handset is able to receive
or submit a short message at any time; independent of whether a voice or
data call is in progress.